How Your Store Improves SEO

Why SEO Matters
Search Engine Optimisation (SEO) is how Google decides which businesses to show when people search for products or services. The higher your ranking, the more likely customers will discover you.
How Your Store Helps
When you open a branded store on our platform, we provide a backlink to your business. Backlinks are one of the most important ranking factors for Google. Here’s why:
Trust & Authority – Links from established websites signal to Google that your business is legitimate.
Relevance – Because your store sits in a related category (embroidery, apparel, consumables), it reinforces to Google what your business does.
Traffic Flow – Customers clicking through to your store generate activity that further improves your credibility.
Benefits to Your Business
Higher Google search ranking
Increased brand visibility online
More customer trust
Sales growth through organic discovery
Example Scenario
Let’s say you own “Surf Coast Gymwear.” By hosting a store with us, you’ll automatically get a trusted backlink from our website. Google sees that Surf Coast Gymwear is connected to an established embroidery and apparel platform, and rewards you with stronger visibility in searches for “custom gymwear Torquay”.
Next Steps
Open your store today
Embed your link
Start building Google trust automatically